The MTM Festival Crew
Erica is an AmeriCorp member serving as the Stewardship Coordinator for NeTREP. Originally from Eastern NC, she decided to trade her beach bum days for the mountains almost 2 years ago. During her free time, you can most often find Erica exploring one of the many hiking trails in our region (usually accompanied by her goofball pup, Willow). Erica also loves all things water and can't wait to try fly fishing this summer!
Joy has been in the outdoor industry for about 10+ years. For about 7 years she worked in outdoor retail. She has also worked as a backpacking and spelunking guide in the surrounding area. Also, Joy has worked on high ropes courses and guided rappelling trips. As a hobby she likes to rock climb, hike, backpack, and has even tapped a little into some water sports. She is up to try just about anything in the outdoors!
John is a Johnson City/Elizabethton native with a bachelors degree in Outdoor Education from Montreal College. He went on get his Masters of Physician Assistant Studies and now works in orthopedics. John's favorite outdoor pursuits are snow sports, hiking and going places he has never been.
Juan Carlos Cevallos
For the past 15 years Juan has been developing Wilderness Adventure Leadership Programs in several countries in Latin America (wildernessministry.org). He also has been involved in developing adventure races locally and internationally. Juan has a background in challenge-courses and ropes technician, rock climbing, wilderness first rescuer, and worked at High Mountain Guiding in the Andes.
Born and raised in Banner Elk, North Carolina, Sarah's contagious laugh, or maybe even a banjo melody, are known to echo around her. She has grown up exploring the mountains in every aspect - skiing, snowboarding, hiking, fly fishing and even learning how to play an instrument or two. Since moving to Johnson City in 2011, Sarah has obtained a degree in Mass Communications from ETSU and is currently the Sales Manager at University Edge Apartments.
Tourism Coordinator for Elizabethton/Carter County. Luke has lived in Northeast Tennessee all his life and loves getting outdoors whenever possible. Some of his favorite pastimes include hiking, disc golf, mountain biking, and camping.
Events & Marketing Manager for NeTREP. Reagan is a lover of all things outdoors. Once a ski instructor in Colorado, she now prefers to adventure on her road bike across the beautiful mountains of TN and VA. Other hobbies include music, concerts, travel, craft beer, and community involvement. She and her two children reside in Bristol, TN.
Jenna is the Director of Sales for the Johnson City CVB. Jenna is a Greer, SC native that fell in love with Johnson City nearly five years ago and now prides herself a Tennessee girl. More often than not, you can find her at a local coffee shop indulging in too much espresso. When the weather is nice, Jenna hits the trails with her dog Tommy. They love the Tweetsie Trail, walking through the Tree Streets and hiking on Buffalo and Roan Mountains.
Matt is the owner of USA Raft and Mountain River Guides on the banks of the Nolichucky river. Matt can be found paddling creeks and rivers in Tennessee year round on a stand up paddle board or riding a Onewheel on trails or in downtown JC. His greatest passion however is getting people outside experiencing adventures they might not normally try. Matt is excited to share his knowledge of the area and adventure sports with any and all locals and visitors.
Ashley is the Northeast Region Healthy Development Coordinator for the Tennessee Department of Health. Her position focuses on built environment efforts with an emphasis on active living and healthy eating. In her free time, Ashley loves to enjoy the great outdoors with her slightly crazy dog Gus.
Kayla is the Outdoor Development Manager for NETREP. Make sure you call Kayla by her trail name – Blossom – when she is hiking on the Appalachian Trail. She earned that trail name during her successful completion of the entire AT in 2014. Since then, Kayla has spent most weekends either maintaining her three-mile section of the AT along the Elk River, keeping it rubber side down on some local mountain bike trails or playing cover songs on her ukulele.
Alicia is the Executive Director of the Northeast Tennessee Tourism Association. Alicia is an adrenaline junkie that will jump off, or out of, just about anything - including cliffs and small planes. During the warmer months, she can be found at car shows, kayaking or hiking throughout Northeast Tennessee. Alicia is an avid runner and can't wait to try out her new stand up paddleboard this summer.
Gavin is Director of Sport Development for the Johnson City CVB. During the winter Gavin enjoys bowling in leagues at Holiday Lanes with his wife Courtney and brewing beer in his garage brewery. In the warmer months you can find Gavin and Courtney paddling the Nolichucky and other rivers, hiking with their two dogs (Hops and Pepperjelly), and lounging by the creek on their property in Erwin.
Dianna is the Director of Downtown Development for Northeast Tennessee Partnership. Dianna’s idea of roughing it is a hotel with no room service, however she does a enjoy a good one day hike and if she can hike to a place that has a great downtown and local shopping…even better! She has been managing festivals for about 10 years, so her insight is valuable when it comes to our inaugural year.